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汉诺品牌是德国汉贝格家族企业集团在1866年创立，现历经五代传承（150多年）而打造的享誉世界的地板品牌。

【楔】

150多年的世界连锁品牌，他有统一的标签统一的设计统一的展示方式，冒险做个性化设计，实在需要做很多的考量。

原来展厅的通透需要做封闭，作为汉诺品牌特有超级大的展板得保留，还有各类型的样板展示板块都得保留，在原本不算太大的展厅还要满足展示的美观，办公区足够的座位，洽谈的舒适度，储物间，真是一个相当大的挑战。

就算是这样，甲方的大胆想去做个性设计，也让我们有了勇气去做这样一个挑战。

思路

保留品牌内核

摒弃累赘的堆放

大胆尝试新的方式

Keep the brand core

Abandon cumbersome stacking

Boldly try new ways

原来的入口过于开放，LOGO置于顶部，小而且不起眼，还未踏入大门便看到杂乱摆放的展板，没有带入性。于是，将两个入口都缩小，梯形的盒子做了抬高。形成很好的引流动线，在形式和颜色做了区别化，LOGO标识黑底红字一目了然。

The original entrance was too open. The logo was placed on the top. It was small and inconspicuous. Before stepping into the door, you could see the cluttered display boards, which was uninviting. Therefore, both entrances were reduced, and the trapezoidal box was raised. A good flow line is formed, and the form and color are differentiated, and the LOGO logo is clear with red letters on the black background.

移步异景的方式，保留了原有的标志性大型展板，企业文化墙和汉诺特有的年轮木桩。让购买者可以循序渐进的了解到品牌文化。

The way of moving to different sceneries retains the original iconic large-scale exhibition panels, corporate culture wall and Hanno's unique annual ring stakes. So that buyers can gradually understand the brand culture.

地板展示，品类相当繁琐，经营者希望呈现更多给购买者，而木头色彩也是五花八门，当我们抛弃售卖的极致念头去更好的呈现产品，在空间上留足够的余地给购买者，进行观赏性更强的展示。基色我们用了黑白两色，更突出产品。

Floor display, the category is quite cumbersome, the operator hopes to show more to buyers, and the wood color is also varied, when we abandon the ultimate idea of selling to better present the products, leaving enough space for buyers to watch A more sexual display. We used black and white as the base color to highlight the product.

展板作内外分割，半通透形式，满足空间灵动性的同时，增加产品展示数量，可以随时取出带走的样板。

The display panels are divided inside and outside, semi-transparent, to meet the flexibility of the space, while increasing the number of product displays, and the samples can be taken out at any time.

结构

分区拆解

相互融合

形成合理动线

Partition disassembly

Fusion

Form a reasonable flow

空间中心区，集合休闲吧台，洽谈，样品展示，回型将游走在空间里的人分散，提高体验度。

In the central area of the space, there is a collection of leisure bars, negotiations, sample display, and the back shape will disperse the people walking in the space and improve the experience.

古铜色不锈钢柱体将空间贯穿，分隔后融合，强烈的空间语言，让购买者更愿意在空间里逗留。

Bronze-colored stainless steel columns penetrate the space and merge after separation. The strong spatial language makes buyers more willing to stay in the space.

原来的空间里，展示样板布满了所有墙面和地面，这次我们将地面也分割出来做了微水泥，不会沉闷。墙面也做了大量的留白。

In the original space, the display model was covered with all the walls and the ground. This time we also divided the ground into micro-cement, which will not be dull. A lot of white space is also done on the wall.

项目名称  | 汉诺地板（苏州店）

项目地址  | 苏州尼盛红星美凯龙负一楼

项目面积  | 240㎡

设计公司  | 苏州一野设计事务所

效果图表现 | 涂本视觉

施工时间  | 2020.12

完工时间  | 2021.4

摄影团队  | 徐义稳摄影